Pasig City, May 2024 – The Development Academy of the Philippines (DAP), as the focal organization for the Asian Productivity Organization’s Center of Excellence on Public-Sector Productivity, hosted a groundbreaking webinar series, “Nudging to Create Change in the Public Sector,”  on May 6-7, 2024. This event attracted over 700 participants from various government agencies, government-owned and controlled corporations, local government units, academic institutions, and other sectors.

The two-day webinar aimed to deepen the public sector’s understanding of productivity improvements and explore the practical application of Nudge Theory in change management. On the first day, Jefferson A. Arapoc, an associate professor at the University of the Philippines Los Baños, delivered an engaging introduction to nudging. He illustrated its impact on shaping behavior and fostering a productive work environment through real-life case studies and practical applications in policymaking, marketing, and choice architecture. Arapoc emphasized the significance of empathy, communication, and empowerment in driving successful behavior change initiatives.

The second day delved into the critical topic of the application and role of nudging in change management within the public sector, featured insights from Benjamin Radoc, a Behavioral Economist and Principal Researcher at Bangko Sentral ng Pilipinas Research Academy. Radoc discussed bounded rationality and alternative methods for influencing behavior, highlighting the necessity of testing nudges and addressing ethical considerations. He also shared strategies for improving productivity through nudging, such as establishing norms, utilizing comparisons, simplifying decision-making processes, promoting ethical behavior, and ensuring knowledge retention.

This webinar series marks a significant step forward in redefining change management within public sector organizations. By bringing together experts in Nudge Theory and its applications, the DAP empowers individuals and change managers to implement meaningful transformations for enhanced efficiency and effectiveness.

Stay tuned for more exciting webinars from DAP this year. For further details, follow our updates on DAP’s Facebook page.